Design pays off.

1ST JUNE 2016 CAMPAIGN

TELL US HOW A MINISTER OF DESIGN COULD AMPLIFY
THAT MESSAGE - OR DEVELOP POLICY TO PROMOTE IT.


The purpose of the Office For The Design Economy is to underline and promote why the field of design is super important to a growing economy. We don't use it enough.

Photography / Images courtesy of Christy Cole

 

does uk or scotland require government to create design policy?

Should we consider developing a design policy for Scotland, covering its engagement across all aspects of our economy and society in order to promote understanding and investment across all possible sectors.
Could we have an advantage?

what does the design sector need to flourish?


As a business tool, an outcome of a design-led approach is to create wealth and optimise costs. Creativity within business generates ideas and innovation exploits them. Good design connects the two and links ideas to markets, shaping them to suit the needs of customers and users.
Lets generate a few ideas of policy for consideration.

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how important has the design sector become to the economy?

Design contributes 7.2% of GVA to the UK Economy. How do we know if we have a good design economy in Scotland?.

What are our metrics?

“It’s easy to design something that is different, but innovation is much more difficult. That requires design as a function to be absolutely central to business, central to the decisions that have to be made. It therefore makes sense for design to be part of leadership”
— Jonathan Ive, Senior Vice President Industrial Design, Apple.

This video from the Design Council is must view for anyone unfamiliar with why we need to prioritise how design integrates with all sectors of industry, what can be done to promote and encourage more design thinking in the boardrooms!